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Grow Your Architectural Firm With a Stronger Online Presence

How The Best Architect Firms in Texas Make Smart Use of SEO, Content Marketing, Social Media and Their Websites to Win New Projects

Do you have a promi­nent online pres­ence? If not, you’re los­ing out on clients, projects, and your rep­u­ta­tion. This arti­cle will guide you through the four key pil­lars of build­ing a stel­lar online pres­ence, specif­i­cal­ly tai­lored to archi­tec­ture busi­ness­es in Texas. It will prob­a­bly be the most impor­tant con­struc­tion project you’ll ever under­take, so let’s get build­ing!

In this article, you will Learn:

1. Local SEO for Texas Archi­tects Make sure you’re list­ed in local busi­ness pages and maps on all major search engines so you’re easy to find. Also learn how to man­age cita­tions, get more reviews, opti­mize your web­site for local key­words, and build your back­links.

2. Must-Haves for Any Archi­tect Web­site Under­stand the essen­tials for your web­site, includ­ing design and lay­out tips, and ways to make your Home, About, and Con­tact pages stand out from the crowd. We also cov­er the impor­tance of mobile opti­miza­tion and page load­ing speed.

3. Con­tent Mar­ket­ing for Texas Archi­tects Con­tent is king, and we’ll show you how to rule with the most cut­ting-edge con­tent mar­ket­ing strate­gies. Opti­mize your con­tent and get your busi­ness known around the web with these impor­tant keys.

4. Social Media for Texas Archi­tects Social Media is more pow­er­ful than ever. Learn the tricks to go viral with social media posts that inspire and draw in clients on Face­book, Twit­ter, Insta­gram, Pin­ter­est, and more.

Pillar #1: Local SEO for Texas Architects

Every­one under­stands the impor­tance of search engine opti­miza­tion (SEO) in today’s Google-dri­ven world, but mak­ing the dis­tinc­tion between rank­ing, and rank­ing local­ly, is vital for your busi­ness’ suc­cess. When poten­tial cus­tomers search for a near­by Texas archi­tect, does your web­site show up on the map? Do they see reviews for your busi­ness? Are you in all the right direc­to­ries?

This sec­tion will guide you through mak­ing sure you can answer a resound­ing Yes!” to all those ques­tions, mak­ing sure that your busi­ness is front and cen­ter in your poten­tial cus­tomers’ search­es. The days of sim­ply putting a list­ing in the yel­low pages are over. To com­pete in today’s online mar­ket, you need to have a stand­out local inter­net pres­ence. We’ll show you how.

What is Local SEO?

SEO involves tweak­ing the search engine algo­rithms in your favor to ensure that when some­one search­es for archi­tects in Texas, your name is at the top of search engine results pages (SERPs). To ensure max­i­mum expo­sure, adher­ence to the fol­low­ing strate­gies over the top search engines is essen­tial.

Local Places Pages

Hav­ing local busi­ness pages on Bing, Yahoo, and Google is essen­tial. Your archi­tec­ture firm must be vis­i­ble to your local tar­get mar­ket in Texas. Since Yahoo no longer man­ages the updat­ing and claim­ing of their local list­ings, you can update it using Yext. Impor­tant infor­ma­tion to include is your busi­ness name, address, web­site, and phone num­ber. When set­ting up your page, be sure to cat­e­go­rize your archi­tect firm. If you do not choose a cat­e­go­ry, you may not be list­ed, or may become mis­cat­e­go­rized based on key­words. You’ll also want to opti­mize pages with sev­er­al high-qual­i­ty images, with local key­words as your image names.

Citations

Cita­tions are any men­tion of your firm on the Inter­net. These are most effec­tive when they’re accom­pa­nied by con­tact infor­ma­tion, or a link. These will be rec­og­nized by search engines, and can boost your rank­ings. Keep your infor­ma­tion con­sis­tent across the inter­net, and search to see if any­one has cit­ed a list­ing of your com­pa­ny. If so, you can claim the list­ing and edit it. The most impor­tant infor­ma­tion to check is your name, address, and phone num­ber (NAP). There are sev­er­al ways to increase cita­tions. Ben­jamin Beck of Local Stam­pede pub­lished sev­er­al ideas for increas­ing cita­tions.

Search engine reviews can help boost your rank­ing, and show up in SERPs. It’s most ben­e­fi­cial to have organ­ic reviews. You can increase your organ­ic reviews by plac­ing a link or but­ton on your web­site to make it eas­i­er for clients to leave a review for you.

Google Maps

Con­sis­ten­cy of your address is impor­tant for local SEO, espe­cial­ly for Google Maps. This list­ing will appear next to your com­pa­ny in search results, so prospec­tive cus­tomers can click on the map, and find you with their GPS. These search results are typ­i­cal­ly dis­played based on the cur­rent geo­graph­ic loca­tion of the per­son search­ing, and their key words used. To boost your chances of being dis­played in SERPs, list your busi­ness over sev­er­al direc­to­ries, aside from the top search engines.

Local Keyword Research

Once you have your pages and cita­tions, some local key­word research is need­ed. There are a vari­ety of key­word research­ing tools avail­able to sim­pli­fy this task, or you may research your­self via Google. One free tool, which is a favorite among experts in help­ing with local key­word SEO research, is Uber­sug­gest. Opti­mize your key­words for local SEO by adding the loca­tion of your busi­ness to your cho­sen key­words. See what most peo­ple type in when search­ing for your ser­vices.

Website Optimization

Once you have your key­words, you’ll want to opti­mize your web­site using key­words through­out your con­tent and in your title tags. The most impor­tant thing to keep in mind when using key­words is not to over­do them. The search engine algo­rithms will penal­ize stuffed” titles with many repeat­ed key­words.

Title tags are short descrip­tions (under 60 char­ac­ters) about your web­site, or URL. Accu­ra­cy in describ­ing your link is key. Search engines use these title tags, as do web browsers and social media sites. You’ll also want to keep your title tags below 60 char­ac­ters to make all con­tent vis­i­ble. When draft­ing your page titles, keep them unique with the most impor­tant key­words list­ed first.

Meta tags are at the top of HTML codes for your web­site, and give search engines infor­ma­tion about your page. Meta tag descrip­tions may not affect the search engine algo­rithms much, but can help improve your web­site click through rates, so it’s best to have descrip­tions that are approx­i­mate­ly 160 char­ac­ters long. This will cov­er more pos­si­ble key­word search­es, and increase the chance of view­ers to click on the link for high­light­ed key­words in the SERPs.

You’ll also want to cus­tomize your URLs with key­words in order to boost your SEO rank­ings.

It’s also a good idea to include head­ings and sub­head­ings in the body of your con­tent with key­words. The head­ing tags (<h1> to <h6>) have a top down hier­ar­chy for SERPs. It’s good to have at least one <h1> tag on each page, and two <h2> tags, with addi­tion­al head­ing tags as need­ed.

In terms of the body of con­tent, it’s impor­tant to have a good amount of high qual­i­ty copy pub­lished to your web­site. Search engines rec­og­nize this, and dis­play your web­site high­er in the rank­ings when your con­tent is valu­able, even if it’s exten­sive. Key­words used in the body of your con­tent should be spaced out and var­ied, and shouldn’t link to the same web­site more than twice on one page, with addi­tion­al back­links to oth­er pages on your site through­out. Your pri­ma­ry key­word should be linked to your URL (home­page or anoth­er page on your site) with­in the first 14 of the page.

Localized Link Building

To increase your search engine rank­ings even more, build back­links over sev­er­al local web­sites in your area. These could be local blog­gers, social media pro­files, com­mu­ni­ty web­sites, local pro­fes­sion­als, gov­ern­ment resources, and local direc­to­ries.

There are many cre­ative ways to build links. You may form a strate­gic alliance with anoth­er busi­ness and col­lab­o­rate with them in shar­ing each other’s links, or pub­lish­ing guest posts to each other’s blogs. Writ­ing sev­er­al blogs which link to dif­fer­ent pages on your web­site is also effec­tive.

If you fol­low all of these instruc­tions list­ed above, your firm should be well on its way toward reach­ing the top of your local SERPs for Texas archi­tects!

Pillar #2: Must-Haves for Any Architect Website

The days of the online busi­ness card” are over. More than ever, a func­tion­al and effec­tive web­site that attracts poten­tial clients and con­verts them into warm leads has become an essen­tial part of every good archi­tec­ture firm’s mar­ket­ing strat­e­gy. How­ev­er, that’s when it’s done right.

In today’s dig­i­tal age, prospec­tive clients can and will judge your ser­vices based on the qual­i­ty of your web­site. So, you need to know what you’re doing. That’s where these points come in. The sev­en points below are the essen­tials to a web­site which impress­es your prospec­tive clients and con­verts them into warm leads.

Clear navigation

Cre­ative design and think­ing out­side the box aren’t just an impor­tant part of archi­tec­ture, they’re a part of great web design as well. How­ev­er, in just the same way, you need to know when to be cre­ative and when to focus on func­tion­al­i­ty and usabil­i­ty.

Many firms try to get cre­ative with their site nav­i­ga­tion and end up with some­thing con­fus­ing and frus­trat­ing for the prospec­tive client who lands on their site. Don’t name your About page This Is Us” or your Con­tact page Let’s Talk”. Stick to eas­i­ly iden­ti­fi­able titles which peo­ple are already used to see­ing online such as Home”, Projects”, and Con­tact”.

Fos­ter and Part­ners offers a great exam­ple of a clear nav­i­ga­tion, label­ing items as About Us”, Con­tact Us”, News” and Projects” (see pre­vi­ous page).

Also, keep it to no more than five or six items, such as Home, Projects, About, and Con­tact and only include addi­tion­al items if you feel they’ll improve your abil­i­ty to win over prospec­tive clients.

A Focused Home page

A clear and focused nav­i­ga­tion is impor­tant, but it won’t get you very far unless the web pages them­selves are just as focused and inten­tion­al in what they want to accom­plish.

For most vis­i­tors, your home page will be the first page they see, so you need to make a good impres­sion and do it fast. Your home page should imme­di­ate­ly catch the prospec­tive client’s atten­tion with sam­ples of your work that shows not only your exper­tise but also your capa­bil­i­ty.

A great exam­ple is Olson Kundig’s home page, which has a high-res video at the top of the page, a quick descrip­tion of who they are, and a set of col­lec­tions (prop­er­ly labeled) show­cas­ing what they can do:

And by link­ing to var­i­ous images and project pages on your home page, you nat­u­ral­ly lead the vis­i­tor to the next step: your project gallery.

A Beautiful and Informative Project Gallery

More than any oth­er sec­tion of your site, your project gallery is where you sell prospec­tive clients on what you do.

High-qual­i­ty images that are big, beau­ti­ful (not pix­e­lat­ed), and effec­tive­ly dis­play your work may be a no-brain­er, but more goes into con­vinc­ing a client to work with you than just look­ing pret­ty.

First, if your port­fo­lio is large, make sure to include easy drop down menus to help vis­i­tors fil­ter by things such as:

  • Types of projects, i.e. Mar­kets (Com­mer­cial, Res­i­den­tial, Edu­ca­tion­al, etc.)
  • Loca­tion / Region
  • Types of ser­vices (Archi­tec­ture, Inte­ri­or Design, etc.)

Next, when some­one clicks on a par­tic­u­lar project or image, make sure that page dis­plays any impor­tant infor­ma­tion they may want such as:

  • Is this a built or unbuilt project? (Also whether the image shown is a ren­der or not)
  • Com­ple­tion date
  • Loca­tion

El Equipo Maz­zan­ti offers a great expe­ri­ence with both straight­for­ward fil­ters and infor­ma­tive project pages with menu-based fil­ters to find rel­e­vant exam­ple project pages.

An About Page That Expresses You But is About Them

It’s impor­tant to express what your firm and designs rep­re­sent as this is part of how a poten­tial client decides if they’d like to work with you. Typ­i­cal­ly, this is most appar­ent on your About” page but includes the rest of your web­site. How­ev­er, the focus needs to be less on you and more on the ben­e­fits you can afford the client.

In real­i­ty, your entire site should be designed this way. The About page of most archi­tec­ture web­sites says some­thing like: We are a mul­ti­dis­ci­pli­nary and award-win­ning firm with a wide range of suc­cess­ful projects.” This sounds impres­sive, but the real­i­ty is it doesn’t sell them on why they should work with you ver­sus some­one else because it’s what every­one else is say­ing. If every­one else is say­ing it, you need to decide how to stand out, or risk get­ting drowned out in the noise.

Olson Kundig’s About page is a great exam­ple of an About page which express­es who the com­pa­ny is while also explain­ing how they can ben­e­fit the client (and what clients they like to work with as well):

An Effective Contact Page

Many archi­tec­ture firms mis­take a web­site as a dig­i­tal busi­ness card, and in some ways it is, but it can be so much more. When a prospec­tive client lands on your web­site, they’re not just look­ing at infor­ma­tion on a page, they are inter­act­ing with your con­tent.

Nowhere is this more appar­ent than on your con­tact page, where a sim­ple vis­i­tor can turn into a warm lead. But how effec­tive­ly you turn that vis­i­tor into a lead depends on the effec­tive­ness of your con­tact page.

First, include a con­tact form- don’t just throw infor­ma­tion on a page. Your infor­ma­tion should be list­ed on the page. How­ev­er, make your con­tact form the promi­nent item at the top of the page. A form is more pro­fes­sion­al and by giv­ing vis­i­tors some­thing to inter­act with, you improve the like­li­hood of them tak­ing action.

SOM does a great job of offer­ing a clear con­tact form at the top of their page along with addi­tion­al loca­tion infor­ma­tion sep­a­rat­ed below it (see pre­vi­ous page).

Mobile optimization

Five years ago, you may have been able to get away with­out a mobile opti­mized web­site. But as of 2015, over 51% of online inter­ac­tions were with a mobile device, as Mary Meek­er of KPCB reports.

Today, it’s so essen­tial that Google has start­ed penal­iz­ing sites that aren’t opti­mized for mobile. This means that if your site isn’t opti­mized for mobile, you’re not just turn­ing away those vis­i­tors that land on your mobile site…you’re actu­al­ly get­ting few­er vis­i­tors peri­od.

Luck­i­ly, this is eas­i­er to imple­ment than ever with ser­vices like Square­space offer­ing mobile opti­miza­tion built right into what are already beau­ti­ful web designs that prop­er­ly show off your work.

Fast Page Loading Speed

The aver­age archi­tec­ture firm’s web­site has tons of images. But you already know that. It’s how you sell peo­ple on what you do, so it’s essen­tial. Right?

How­ev­er, what most don’t know is the speed at which your web­site loads affects how peo­ple behave on your site. We as humans are noto­ri­ous­ly impa­tient when surf­ing the inter­net, so you need to opti­mize your site so that it loads with­in a few sec­onds (or less). Oth­er­wise, you’re turn­ing away poten­tial clients at the door.

First, start by opti­miz­ing your images with a ser­vice like tinypng​.com. You can low­er the size of your images by as much as 70% (40 – 50% on aver­age) with zero reduc­tion in qual­i­ty. Once you’ve done that, plug your URL into a ser­vice like web​pagetest​.org.

Web­PageTest tells you how long your page actu­al­ly takes to load and gives spe­cif­ic insights on what you can do to reduce that load time. And the faster your page speed, the more like­ly you are to con­vince the ide­al client when they land at your doorstep.

A well-opti­mized web­site may have been an option­al lux­u­ry for archi­tec­ture firms in the past, but not any­more. Today, firms know that hav­ing a web­site which is focused, clear, and effec­tive is essen­tial for suc­ceed­ing in the Dig­i­tal Age. But by fol­low­ing these sev­en must-haves, you’ll be bet­ter pre­pared to deliv­er a high-qual­i­ty and worth­while expe­ri­ence for you and your prospec­tive clients.

Pillar #3: Social Media Post Ideas for Texas Architects

Over the past decade, we’ve seen an explo­sion in the evo­lu­tion of the way we com­mu­ni­cate with oth­ers. What was once com­mu­ni­cat­ed via tra­di­tion­al means is now com­mon­ly relayed via social media. From LinkedIn, Face­book, Twit­ter and Insta­gram to Pin­ter­est, Google +, Houzz and Snapchat, we’re con­stant­ly uti­liz­ing new and excit­ing ways of con­nect­ing with our social cir­cle.

Social media has become such a pri­ma­ry form of com­mu­ni­ca­tion that busi­ness­es are tap­ping into it as a means of expo­sure for their firms. While con­sid­er­ing the best pos­si­ble strat­e­gy for such archi­tects in Texas wish­ing to pro­mote, share, and engage with oth­ers in their vicin­i­ty, it’s impor­tant to review sev­er­al exam­ples of social media posts that are being suc­cess­ful­ly exe­cut­ed by archi­tects today. Here are 13 top social media post ideas being exe­cut­ed by top social media archi­tec­tur­al gurus.

#1: Captivate your Audience with Visually Stimulating Images

Her­zog & de Meu­ron are favorites over social media. While their web­site could use some pizazz, their Face­book pro­file is some­thing to admire. To emu­late this, post unique pho­tographs of struc­tures that are either your designs, or designs that you sup­port which reflect a sense of your own style.

#2: Post Social Content That’s Sharable

It’s best for archi­tects to be able to share their con­tent over sev­er­al plat­forms simul­ta­ne­ous­ly. Post­ing con­tent to a plat­form that’s eas­i­ly share­able to mul­ti­ple net­works is key in opti­miz­ing expo­sure and time. Post con­tent that is like­ly to be shared by fol­low­ers; reach­ing a wider range of view­ers with­out resort­ing to adver­tise­ments. Images or videos that elic­it enough emo­tion for oth­ers want to share it is key. Like ArchDaily’s cre­ative video post fea­tur­ing MVRDV’s Mark­thal in Rot­ter­dam.

#3: Purpose Driven Posts with a Unique Touch

A good rule of thumb is to post con­tent that’s inter­est­ing and cap­ti­vat­ing for your audi­ence. You have the unique oppor­tu­ni­ty to show a dif­fer­ent side of your firm over each social media plat­form. Make that your pur­pose, and high­light the things that make your firm dif­fer­ent from the rest, accord­ing to the style of each plat­form. The Nether­lands Archi­tect Insti­tute (or New Insti­tute) posts behind- the-scenes videos of an artis­tic nature on Face­book, with behind-the-scenes posts of a staff-ori­ent­ed nature on Twit­ter.

#4: Make Use of Relevant #Hashtags

While post­ing to social media, it helps to add rel­e­vant #hash­tags to go along with your post. #Hash­tags that are trend­ing are the way to go if you want to gain max­i­mum expo­sure for your post. Hash­tags are most impor­tant when post­ing to Insta­gram and Twit­ter, and should be used min­i­mal­ly on Face­book. Hawkins Archi­tec­ture made great use of #hash­tags in the fol­low­ing post.

#5: Share Real-Time Updates, and Sneak Peeks

If you’re build­ing a major struc­ture for a city, or client (and you have per­mis­sion to do so) share an image of what it’s going to look like over social media. Your audi­ence wants to feel like they have the inside scoop on the hap­pen­ings with­in your firm before every­one else.

#6: Post a Fun and Engaging Comment Contest

Com­ment con­tests are great for gain­ing expo­sure and engage­ment. Choose a prize, and ask par­tic­i­pants to like the post, share it and com­ment on it to be entered in the con­test.

#7: Post a Quiz

Quizzes are won­der­ful for attract­ing fol­low­ers and gain­ing expo­sure via shares. The quiz could be about any­thing indus­try rel­e­vant that will trig­ger view­ers to fill it out. A quiz about which archi­tec­tur­al style most fits the user, or will gen­er­ate the user’s future home could spark engage­ment.

#8: Post Behind-the-Scenes Videos

These could be vir­tu­al tours of projects that are 15 – 30 sec­onds long, or even a behind-the- scenes bloop­er. What­ev­er your cho­sen video, make sure it is excit­ing enough to cap­ti­vate your audi­ence and hold their atten­tion. Video is king over social media, and typ­i­cal­ly reach­es a larg­er audi­ence than most oth­er types of posts.

#9: Post to Portfolio and Firm Profile Websites

You shouldn’t lim­it your­self to tra­di­tion­al social media sites. Spread your posts over sites such as Amer­i­can Archi­tects, Houzz, Archel­lo, Archi­tiz­er, Dexinger, and World Archi­tects. Five­cat Stu­dio cre­at­ed a pro­file on Houzz to show­case their projects, and won sev­er­al design awards and pos­i­tive reviews (see next page).

#10: Post Community Relevant Information

As an archi­tect in Texas, it’s good prac­tice to be involved in your com­mu­ni­ty in pos­i­tive ways. Social media is no excep­tion. Posts con­cern­ing your com­mu­ni­ty are pos­i­tive mar­ket­ing tools when done cor­rect­ly. Find rel­e­vant ways to talk about hap­pen­ings in your com­mu­ni­ty, while tying it back to your firm.

#11: Post Periodic Shout Outs

Each week — or day — pick a build­ing, home or cus­tomer to be high­light­ed. Share with your social media fol­low­ing why this per­son or struc­ture is spe­cial, and be sure to tag all pro­fes­sion­als and peo­ple who helped make your high­light­ed struc­ture or per­son spe­cial.

#12: Industry Humor Posts

A bit of humor over social media is essen­tial, espe­cial­ly for busi­ness­es. A good rule of thumb is for 80% of posts to be about your com­pa­ny or indus­try, and 20% of posts to be fun. Fun­ny posts and memes tend to have the most poten­tial for turn­ing viral.

#13: Posts with Calls to Action

Post­ing con­tent that prompts view­ers to take action are key. You may want them to click on a link to your web­site, call to set up an appoint­ment, or sim­ply com­ment below a post as to which pic­ture they like best.

With so many options regard­ing which con­tent to post over social media, it can feel over­whelm­ing. The most impor­tant thing to remem­ber is that you don’t have to post each and every type of con­tent list­ed, and you should only post the types of posts you tru­ly feel rep­re­sent your com­pa­ny to your tar­get audi­ence. Keep your social media pro­files pro­fes­sion­al, per­son­able, and con­sis­tent (while con­stant­ly reel­ing view­ers in), and you should be well on your way toward becom­ing a top social media archi­tec­tur­al guru, much like the exam­ples list­ed above.

Pillar #4: Content Marketing Ideas for Texas Architects

Accord­ing to Con­tent Mar­ket­ing Insti­tute, 70 per­cent of busi­ness-to-busi­ness (B2B) mar­keters plan to cre­ate more con­tent in 2017, com­pared to last year. The fig­ure is a tell­tale sign of how much mar­keters believe in the pow­er of con­tent mar­ket­ing. You can’t blame them. After all, it’s plain to see how hun­gry this dig­i­tal­ly inclined gen­er­a­tion is to con­sum­ing con­tent.

Because there is no doubt that con­tent mar­ket­ing is one of the best mar­ket­ing meth­ods ever used in today’s gen­er­a­tion, we will look into some of the con­tent mar­ket­ing tips that you can use as an archi­tect liv­ing in Texas.

Visit Forums

There are a cou­ple of Google advanced search queries that you can use to find forums specif­i­cal­ly for the Tex­ans, and those that are direct­ly relat­ed to archi­tec­ture (or the indus­tries relat­ed to it).

These are some that you can use:

  • Texas Real Estate inurl:forum
  • TX Real Estate inurl:forum
  • TX Archi­tec­ture inurl:forum
  • Texas archi­tec­ture inurl:forum
  • Texas Home design inurl:forum
  • TX House design inurl:forum

Once you’ve uncov­ered sev­er­al rel­e­vant forums that you know your prospect cus­tomers are vis­it­ing, it’s time for you to take the next step — adding care­ful­ly craft­ed (let alone com­pre­hen­sive) com­ments in the site.

Here’s the thing, the more com­ments (con­tent) you put out on these forums, the more vis­i­bil­i­ty you’ll have on the site. That means your chances of get­ting seen by your prospect cus­tomers dras­ti­cal­ly increas­es.

Use the Skyscraper Method

Here’s the gist of the strat­e­gy:

  • Do your research. Check out the exist­ing arti­cles pub­lished about the top­ic that you want to write about. Take spe­cial notice to those that are rank­ing high­er in the search engines, or those with TONS of engage­ments.
  • Com­bine all the infor­ma­tion that you’ve acquired from going through all the mate­ri­als that you uncov­ered. That way, your post becomes the sum­ma­tion of every­thing that’s been pub­lished about the top­ic that you want to write about, with your ideas added to it as well.
  • Through the Sky­scraper method, instead of you pub­lish­ing an arti­cle about The 10 Amaz­ing House Designs in Texas,” you’ll end up show­ing more hous­es (not just 10). After all, when you search the inter­net for house designs in Texas, the chances are good that you’ll find more than just a hand­ful of them, at that point, you just need to include all of them in your post, PLUS the house designs that you per­son­al­ly know.

Guest post on Strategic Sites

By strate­gic sites,” I’m refer­ring to sites where your clients might find you. Even though you are an archi­tect in Texas, you don’t nec­es­sar­i­ly have to lim­it your­self to archi­tect relat­ed sites only. You can also guest post on real estate sites that tar­get the Texas audi­ence, or per­haps con­struc­tion sites that still tar­gets the Texas audi­ence.

Also, you might want to screen the sites where you’ll guest post on. Remem­ber that you can view a website’s esti­mat­ed month­ly traf­fic if you use Sim​i​lar​web​.com.

That said, you might want to focus on reach­ing out to niche relat­ed sites that have a good bit of traf­fic. That way, your con­tent (and you the con­trib­u­tor) would have a bet­ter online expo­sure.

Create an Influencer Roundup

Imag­ine reach­ing out to the top con­struc­tion com­pa­nies in Texas, and telling them that you’d like to include their CEOs or boss­es on your influ­encer roundup about, 10 Excep­tion­al CEOs in the Con­struc­tion Indus­try Share Their Best Busi­ness Tips.”

Con­sid­er­ing how your title says Excep­tion­al CEOs,” the chances are good that the CEOs you reached out to will be hap­py at the thought of being includ­ed in your post. Not just that, but there’s also a good chance that they’ll share your arti­cle across their social media pro­files or even link to your post from their site.

That’s not all there is to this con­tent mar­ket­ing strat­e­gy, by the way. Since you’ve man­aged to build a rela­tion­ship with the CEOs (and the oth­er boss­es), then you open your­self up to the pos­si­bil­i­ties of get­ting projects from them.

Publish Case Studies

Whether you pub­lish your case stud­ies on your web­site, or you give them away to your prospec­tive cus­tomers, it still has the poten­tial to help you close more projects as an archi­tect in Texas.

What makes case stud­ies so amaz­ing is the fact that it shows your audi­ence how knowl­edge­able you are about your trade. This doesn’t just help build your cred­i­bil­i­ty and your brand as an archi­tect, but it also helps estab­lish trust between you and your prospec­tive clients.

We say this because the moment your prospec­tive clients see your case study, they will know, with­out a doubt, that you are more than capa­ble of help­ing them with their prob­lems. This will lead to them trust­ing you, instead of them being a skep­tic on every­thing that you do since they wor­ry that you are not skilled enough.

Answer Questions at Quora.com

While Quo­ra has a diverse set of audi­ence, you can still ben­e­fit from answer­ing rel­e­vant ques­tions in the plat­form. Think of Quo­ra as your plat­form to grow­ing your thought lead­er­ship or your per­son­al brand. The more archi­tec­tur­al relat­ed ques­tions you answer in the plat­form, the more oth­ers will see you as an amaz­ing archi­tect.

This can lead to you forg­ing strate­gic rela­tion­ships which can lead to you get­ting more clients in the future, or this can also cause oth­ers to refer you to their con­tacts. Con­sid­er­ing how Quo­ra has about 332.6 mil­lion month­ly vis­i­tors, the oppor­tu­ni­ties in the plat­form is lim­it­less.

Optimize Your Content for the Right Keywords

While this con­tent mar­ket­ing tip is what oth­er would con­sid­er as basic,” we still like to men­tion it here sim­ply because oth­ers aren’t real­ly prac­tic­ing what they preach. They know (and even tell oth­ers) that opti­miz­ing your con­tent for key­words is impor­tant, but they don’t real­ly take the time to opti­mize their con­tent for the right key­words.

Whether you are in forums, your per­son­al site, or writ­ing an answer in Quo­ra, it would be more pru­dent for you to key­word opti­mize your con­tent all the time.

While there are a pletho­ra of mar­ket­ing strate­gies that you can use as an archi­tect, not many can yield the same lev­el of results that con­tent mar­ket­ing can bring you. That being said, if you aren’t using con­tent mar­ket­ing to estab­lish your per­son­al brand as an archi­tect yet, then you can start using the tips we have shared right now.